You put serious work into every episode. The research, the guest outreach, the recording, the edit. Then it goes live, you share the link, and within a day or two it's buried under everything else in the feed.
The Podcast Content Engine takes your recordings and turns each episode into social media posts or newsletters written in your voice. Not show notes, not a transcript chopped into paragraphs; posts that take one idea from the conversation and give it legs. Your thinking and your guests' insights, shaped for the feed, ready to post.
Four types of post, four ways to make an episode last
The Episode Highlight
One idea from the conversation, standing on its own
Every episode contains at least one idea strong enough to live outside the episode. This post takes that idea, frames it clearly, and gives it to your audience without requiring them to press play. Some of them will anyway. That's the point.
Sounds like
"My guest said something last week that I haven't stopped thinking about: most businesses don't have a pricing problem. They have a confidence problem. The number isn't the issue. The story they tell around it is."
Extends the episode's reach. Attracts listeners who find you through the post first.
The Contrarian Take
A position the episode surfaced, stated plainly
Interviews surface disagreement; two people who know their field rarely agree on everything. This post names the tension directly. Not to be provocative, but because your audience is having the same debate and nobody's saying it out loud.
Sounds like
"We spent 20 minutes on the podcast debating whether SEO is dead. Our conclusion: SEO isn't dead. Lazy SEO is dead. There's a difference, and most of the people declaring it over are the ones who were doing it lazily."
Builds authority. Generates comments from people who have a view.
The Practical Lift
Something useful your audience can take away without listening
The expertise in your episodes shouldn't stay locked behind a play button. This post extracts one practical insight: a framework, a process, a reframe; and makes it immediately useful. Listeners who already love the episode share it. New followers discover the show through it.
Sounds like
"One thing we covered in this week's episode: the three questions to ask before you discount your price. I'll save you 45 minutes. Here they are."
Gets saved and shared. Demonstrates expertise without stating it.
The Listener Hook
A question the episode answers, turned into a conversation starter
Your best episodes answer questions your audience is actively wrestling with. This post surfaces the question first, lets the audience sit with it for a line or two, then points them toward the conversation. It works because it meets the reader where they already are.
Sounds like
"How do you know when a business is ready to hire its first salesperson? It's one of those questions that sounds simple until you're actually in it. We got into the specifics in this week's episode; link in the comments."
Drives episode listens. Starts conversations before anyone's pressed play.
How it works
Step 01
Send me the episode
A file, a link, a Spotify or Apple Podcasts URL; whatever's easiest. No briefing document required. If there's context I need (a guest's background, a topic you want to emphasise), a single message is enough.
Step 02
I extract, shape, and write
I listen to the episode, identify the ideas worth turning into posts, and write them in your voice. Not a transcript. Not a summary. Posts designed to work on LinkedIn on their own terms.
Step 03
Posts land in your inbox
Finished, formatted, ready to post. You review, make any changes you want, and publish. Most clients find they post them largely as delivered once I've got your voice down.
Which track is right for you
Per episode
For less frequent shows
Best for podcasters who publish less frequently, or who want to start with a single episode before committing to an ongoing arrangement. From R2,500/episode; scope confirmed on your intro call.
Monthly retainer
For regular publishers
Best for podcasters with a regular publishing rhythm; weekly or fortnightly. One monthly rate covers all episodes that month, with a consistent voice and improving output over time. From R4,500/month, minimum 3-month commitment.
Not sure which fits? We'll work it out on the intro call.
From R2,500/episode or from R4,500/month
Scope confirmed on your intro call.
Start the conversation
Fill in a few details and I'll be in touch to set something up.
Prefer email? skenmuir@gmail.com