Every month, we have one conversation. You talk about what's been on your mind, what's been happening in your work, what you know and believe. I listen, ask questions, and take notes.
From that conversation, I produce next month's LinkedIn content in your voice, ready to post. No brief required from you. No drafts to agonise over. Just content that sounds like you, showing up consistently.
Five types of post, five ways to show up
The Opinion Post
Your take, stated clearly
A clear, arguable position on something in your industry. Not hot takes for the sake of it; the kind of considered opinion that only comes from someone who's been doing this long enough to have a real point of view.
Sounds like
"Most founders quit LinkedIn too early. Not because the platform stopped working. Because they measured the wrong things."
Builds authority. Attracts the right clients and repels the wrong ones.
The Story With a Point
Something that happened, and what it meant
A specific moment from your work or life that leads to an insight. These posts generate the most comments because people recognise themselves in the story. The point lands harder because the reader arrives at it themselves.
Sounds like
"A client told me last Tuesday she'd been sitting on the same post for six weeks. It was good. She knew it was good. She just kept finding reasons not to post it."
Generates conversation. Makes you memorable as a person, not just a service.
The Observation
Something you've noticed that others haven't named yet
A pattern, a shift, something changing in your industry that you've been paying attention to. These posts work because they give your audience words for something they've already sensed but couldn't articulate.
Sounds like
"The founders who are easiest to write for have one thing in common: they have opinions about things that have nothing to do with their business."
Positions you as someone who thinks carefully. Builds trust over time.
The Practical Takeaway
Something useful your audience can apply today
The expertise you carry around without thinking about it, made useful for someone else. Not generic advice; specific, actionable insight that only someone with your experience and perspective could give.
Sounds like
"The fastest way to improve a LinkedIn post: read the last line first. Most posts bury the point."
Gets saved and shared. Demonstrates expertise without stating it.
The Question Post
A genuine question that starts a real conversation
Used sparingly, a well-framed question can be the highest-performing post of the month. Not a rhetorical question or a quiz; a real question you actually want the answer to, on a topic your audience has thought about too.
Sounds like
"How long does it actually take for LinkedIn content to start working? I've heard everything from 90 days to two years, and I'm not sure either answer is useful."
Drives comments and conversation. Shows intellectual curiosity, which is one of the most attractive qualities a founder can display publicly.
This format is used once or twice a month at most. Its power comes partly from its rarity: a feed full of question posts from the same person stops feeling like genuine curiosity.
What a month looks like in practice
"You talk about your business, what's going on, what you're thinking about. I take that conversation and turn it into content that sounds like you on a good day."Sigrid Kenmuir — Content Strategist & Writer
One conversation. One month of content.
Delivered to your inbox, ready to post, sounding like you on a good day.
2–3 opinion or observation posts that build your authority and point of view
1–2 story posts drawn from what's actually been happening in your work
1–2 practical takeaways that make your expertise visible and useful
Occasionally, a question post when the moment is right and the question is real
Why it starts with three months
The minimum commitment isn't a policy, it's a process. Good content takes a few cycles to calibrate. Here's what those three months actually look like.
Month 1
Getting to know each other
The first conversation is the longest. I'm learning how you think, what you care about, what you'd never say. The content I produce will be good, but it's also the baseline we'll build from. By the end of month one, I know your voice better than most people in your life do.
Month 2
Testing what lands
Now we have data. Which posts got comments, which ones got saves, which ones felt slightly off to you when you re-read them. Month two is about adjusting: refining the formats that work, dropping the ones that don't, and getting sharper on what your audience actually responds to.
Month 3
Finding your rhythm
By month three, the content feels natural. The voice is consistent. The process is fast. You show up for the conversation, I do the rest. This is the version of the retainer that works — and it takes three months to get here.
After month three
We reassess. Most clients continue month-to-month or renew for another three months — whatever suits where they are. Some want to dial the output up, others want to adjust the format mix. We make it work for you.
From R6,500/month
Minimum 3-month commitment. Scope confirmed once we've spoken.
Start the conversation
Fill in a few details and I'll be in touch to set something up.
Prefer email? skenmuir@gmail.com