Every business has a voice. The problem is that without it written down, every piece of content you produce is a gamble. Each team member writes differently. Your AI tool sounds like everyone else's. And you wince every time something goes out that doesn't feel quite right.
A Brand Voice Guide fixes this permanently. Off the back of one conversation, I build you a document that captures exactly how your brand sounds, so that every writer, tool, or hire you use from here on produces content that's unmistakably you.
How it works
Step 01
We talk for 90 minutes
I ask the questions that reveal how you actually think, speak, and want to come across. You don't need to prepare. You just talk. I record and take notes throughout.
Step 02
I build the guide
Using the session recording and any existing content you share, I document everything: your tone, your vocabulary, your rhythm, what to avoid, and how to handle different types of content.
Step 03
You get a working document
A finished Brand Voice Guide lands in your inbox. Not a vague style guide full of adjectives. A practical reference document you can use immediately, share with your team, and paste into AI tools.
What's inside the guide
Section 01
Brand Foundation
The context every writer needs before they write a single word. Who you are, who you're talking to, and what makes your position distinct.
- Who you are and what you do
- Your core positioning statement
- Primary audience in specific detail
- What your audience wants, believes, and what would lose them
Section 02
Voice and Tone
The most important section. Four to six attributes that are specific to you, not generic adjectives. Each one comes with a "sounds like" and "does not sound like" example.
- A short summary of your voice in plain language
- Four to six voice attributes, defined in practice
- On-brand and off-brand examples for each
- Tone variations by context and platform
Section 03
The Do and Don't List
The fastest-reference part of the guide. A writer should be able to check this in thirty seconds and know exactly what to do.
- Words and phrases you always use
- Words and phrases you never use
- Structural and formatting preferences
- Subtle tendencies to watch out for
Section 04
Tone by Context
Your baseline voice shifts depending on where you're writing. This section documents how, so the right tone applies in the right place without having to think about it each time.
- Platform-specific tone notes
- Content type variations
- How formal or informal to be, and when
Section 05
Voice in Practice
Side-by-side rewrites that demonstrate the difference between on-brand and generic. The section that makes everything else concrete. These examples are drawn from your own content and voice, not invented.
- Before and after examples in your actual voice
- Common writing pitfalls, shown and fixed
- A passage you can paste into AI tools as a voice reference
- Copy-paste instructions for Claude, ChatGPT, and Copilot (if the AI add-on is included)
Included for the first cohort
AI Tools Instructions
Most clients use AI writing tools in some form. So for the first cohort, I'm including the AI add-on at no extra charge. Once the guide is complete, I translate it into ready-to-use instruction blocks for Claude, ChatGPT, and Microsoft Copilot: complete, copy-paste prompts that make your AI tool write in your brand voice from the moment you paste them in. No configuration needed on your end.
Claude, ChatGPT, and Microsoft Copilot
Who this is for
Founders whose content sounds different depending on who wrote it
Businesses whose AI-generated content is polished but undifferentiated
Teams where every writer sounds like a slightly different company
Anyone who winces when content goes out because it doesn't feel quite right
Marketing managers who need one document to brief every writer from
Business owners scaling content who can't be in every room any more
Launch price: R9,500
Price increases once the first cohort is complete. One round of revisions included.
Start the conversation
Fill in a few details and I'll be in touch to set something up.
Prefer email? skenmuir@gmail.com