Content strategy & writing
I help founders and businesses find their voice, document it, and use it to build content that actually connects. Twenty years of writing. Ten of them freelance. Zero tolerance for generic.
About
I'm a content strategist and writer with over 17 years of experience — 10 of them working directly with business owners and marketing teams. I've written for businesses in nutraceuticals, veterinary compounding, travel and tourism, baby tech, home security, and more.
That breadth isn't a bug. It's the whole point. Where others see unrelated industries, I see patterns: in what audiences respond to, in what makes a brand memorable, in what's actually worth saying. I can connect dots that specialists can't, because I've seen how the whole picture fits together across dozens of contexts.
My edge isn't just experience. It's the research instinct and editorial judgment that comes from two decades of asking the right questions, and knowing what to do with the answers.
Based in Cape Town. Working globally.
How I can help
Whether you need to nail your brand's voice once and for all, or you want a thought partner who turns your ideas into a steady stream of content, there's an offer for where you are right now.
Brand Voice Development
Sound like yourself online, consistently.
Every business has a voice, many just haven't found it yet. The problem is that without it written down, every piece of content you produce is a gamble. Your team writes differently. Your AI tool sounds like everyone else's. And you wince every time something goes out that doesn't feel quite right.
A Brand Voice Guide fixes this permanently. Off the back of one conversation, I'll build you a document that captures exactly how your brand sounds, so that every writer, tool, or hire you use from here on produces content that's unmistakably you.
Monthly Content Retainer
"Your ideas, in your voice, ready to post."
You have things worth saying. You just don't have the time, the energy, or the patience to wrestle with a blank page, or spend hours arguing with an AI about why it keeps making you sound like a press release.
Imagine this: Once a month, we have a conversation. You talk about your business, what's going on, what you're thinking about, what's good, what's bad, everything. I take that conversation (plus everything I know about your audience and what actually lands) and turn it into 6–8 pieces of content ready for you to post.
This is a minimum 3-month retainer, so we can genuinely get to know each other and build something that works.
Get in touch
Both offers start with a free 30-minute call. No pitch, no pressure, just a conversation about where you are and whether I can help.
Book a free call →Or email me directly: skenmuir@gmail.com